Library Mission Statement

The Red Wing Public Library is committed to providing for the lifelong learning and information service needs of the community

Motto

Growing Lifelong Learners

Vision Statement

To be a major contributor to the recreational, intellectual, cultural growth and economic well-being of a democratic community

Core Values:

1.      Committed to providing quality library collections, services, and programs

2.      Committed to excellent customer service

3.      Committed to staff competency and professional development

4.      Committed to recognizing and appreciating staff’s contribution

5.      Committed to intellectual freedom

6.      Committed to literacy and developing a lifelong love of reading

7.      Committed to lifelong learning

8.      Committed to providing an environment of respect and confidentiality

9.      Committed to securing public and private financial support

10.  Committed to staying current with technological developments

Goals:

1.      Maintain and enhance library collections, services, and programs

2.      Provide sufficient access to library collections, services, and programs

3.      Recognize staff’s contributions and provide avenues for professional development

4.      Build and maintain partnerships in the community that support the library’s mission

5.      Maintain and enhance public relations and marketing

6.      Secure, manage, and develop funding sources

Long Range Plan Component Definitions:

·         Mission Statement: A concise declaration of the purpose of an organization.

·         Motto: A short phrase that sums up the whole of a subject.

·         Vision Statement: Defines where the organization wants to be in the future.

·         Core Values: Define, inform, and guide an organization.  They are the underpinning of the organization’s ethos.

·         Goals: Broad statements describing desirable end results toward which an organization will work over the long term

·         Objectives: Specific measurable statements of results to be achieved to implement a goal.

·         Action plans: Means used to accomplish an objective including specific tasks that will be done in a given year to achieve that objective.

Goals/Objectives/Action Plans:

Goal #1: Maintain and enhance library collections, services, and programs

      Objective 1:1 – Enhance patron experience of the children’s area

·         Action Plan: Reference and Youth Services Librarian will cluster the layout of the children’s collection for age suitability by 12/31/10

o       Measurement: Completion of project

·         Action Plan: Reference and Youth Services Librarian will add significant and attractive color to the children’s area by 12/31/10

o       Measurement: Completion of project

·         Action Plan: Reference and Youth Services Librarian will assess the collection needs of homeschoolers by 12/31/10

o       Measurement: Creation of written assessment

Objective 1:2 – Increase public use of online resources

·         Action Plan: Reference staff will offer a monthly course supporting lifelong learning beginning 7/2010

o       Measurement: Record of courses completed

Objective 1:3 – Enhance the library collection via private funding

·         Action Plan: Technical Services Librarian and Library Director will create and implement a “grow your collection” program by 4/30/10

o       Measurement: Implementation of said program

Goal #2:  Provide sufficient access to library collections, services, and programs

            Objective 2:1 – Maintain library hours

·         Action Plan: Library Director and Library Board will incorporate and maintain the necessary funding in the 2010 budget.

o       Measurement: Maintenance of 49 hours per week of service for 2010

Objective 2:2 – Enhance orientation to library services

·         Action Plan: Library staff will collaborate to create a richer information packet for new library patrons by 5/31/10

o       Measurement: Creation of said packet

·         Action Plan: Circulation and reference staff will collaborate to create and implement a multi-time-framed tour program for new patrons by 5/31/10

o       Measurement: Implementation of said program

Goal #3:  Recognize staff’s contributions and provide avenues for professional development

            Objective 3:1 – Develop a plan for recognizing and promoting staff service excellence

·         Action Plan: Library’s management team will implement an excellence in service reward program in conjunction with staff meetings by 2/28/10

o       Measurement: Inclusion at staff meetings

·         Action Plan: Library’s management team will have staff share and demonstrate their service techniques at staff meetings by 2/28/10

o       Measurement: Inclusion at staff meetings

Objective 3:2 – Increase opportunity for professional development

·         Action Plan: Unit Managers will require each report to complete a job specific professional development course by 12/31/10

o       Measurement: Documentation on employee’s evaluation

·         Action Plan: Each Unit Manager will have their entire department attend a department specific professional development course and present the content of that course to all staff by 12/31/10

o       Measurement: Execution and presentation of said training course

Goal #4:  Build and maintain partnerships in the community that support the library’s mission

Objective 4:1 – Boost homebound services

·         Action Plan: Administrative Library Supervisor will insure the implementation of regular advertising (minimum bi-monthly) of services to the homebound by 2/28/10

o       Measurement: Number of advertisements

Objective 4:2 – Partner with like missioned organizations

·         Action Plan: Library’s management team will secure two new partnerships by 12/31/10

o       Measurement: Number of new partnerships

Objective 4:3 – Participate in Legacy Funding projects

·         Action Plan: Library’s management team will secure two events with Legacy Funding by 12/31/10

o       Measurement: Number of events

Objective 4:4 – Increase patron access to library staff expertise

·         Action Plan: Library’s reference staff will host bi-monthly lunchtime reading groups open to the general public by 2/28/10

o       Measurement: Number of events

Goal #5:  Maintain and enhance public relations and marketing

Objective 5:1 – Utilize free media  

·         Action Plan: Library staff will develop and engage in two new ways of communicating the library’s story by 4/30/10

o       Measurement: Number of new ways to communicate

Objective 5:2 – Offer new services                         

·         Action Plan: Library’s management team will study the feasibility of creating a “Coffee Cove” and bring a recommendation to the Library Board concerning its creation by 5/31/10

o       Measurement: Completion of the recommendation

Goal #6:  Secure, manage, and develop funding sources

Objective 6:1 – Increase the number of small gifts

·         Action Plan: Friends of the Red Wing Public Library will gift to the library (amount to be determined) in support of library material purchases by 12/31/10

o       Measurement: Amount of gifts received

Objective 6:2 – Target large gifts              

·         Action Plan: Library Director will write a grant seeking support for library material purchases by 12/28/10

o       Measurement: Submission of grant

Objective 6:3 – Increase future fundraising potential

·         Action Plan: The Development Committee will study the feasibility of creating a library foundation and bring a recommendation to the Library Board concerning its creation by 9/30/10

o       Measurement: Completion of the recommendation

·         Action Plan: The Development Committee will host a fundraising workshop by 5/31/10

o       Measurement: Completion of the workshop